Pawpa to pupper.
Can ride a unicycle.
Dreamt a friendship with Taylor Swift.
Who is this guy?
Creative Copywriter | Digital Content Creator | Copywriting Coach | More!
I am a Creative Copywriter based in Melbourne with a focus on audio and digital media. Currently, I write radio commercials and audio-based content as Head of Creative at Image On Line, with digital blog content creation on a freelance basis.
Previously, I have worked as a copywriter and producer for radio commercials at Southern Cross Austereo. The majority of commercial campaigns airing on Fox FM and Triple M, Melbourne, and their respective Hit and Triple M Network radio stations across Australia. Many of these spots were heard on Nova and ARN affiliated stations.
My Native Digital Content has been sponsored and published on SCA's digital platforms, and blog content is published on the sites of a number of small-to-medium Melbourne businesses.
I have taught (and continue to coach) the art of writing for radio at Radio Training Institute (no longer operating) - with many graduates securing positions at radio stations across the country.
I have also been a Guest Speaker, helping organisations understand ways in which they can use radio – and audio - effectively.
Australian Commercial Radio Award
Best Sales Promotion (Finalist).
Mumbrella Entertainment Marketing Awards 2018
Best Branded Sponsorship or Product Integration (Shortlisted)
MFA Awards 2016
Best Demonstration of Results.
Australian Commercial Radio Award
The 'Biggest Kid In the Family' Campaign achieved massive results. Native editorials over-delivered on reach by 84%.
The Ford Ranger Finals Series Campaign increased awareness of the Ford Ranger by 350% and elevated brand consideration by 110%.
Weekly national radio campaigns on Southern Cross Austereo (SCA)
and Australian Radio Network (ARN) stations.
Take a listen!
There's a good chance that you've heard my voice on Australian radio. I'm one of the voices used on 10 second recorded commercials by Australian Traffic Network (ATN).
I doubt you ever think "who is the voice of those radio ads," but if it ever comes up in conversation, you can now say you know who one of the ATN voices is.
Previous work samples, free
Great commercials and content are written and produced in a way that's on-brand for the client and the demographic, that's why each piece of writing should be unique.
Take a listen to some of my radio work.
Digital Copywriting and Content:
There are a number of things I keep in mind when creating online content like blogs and website copy:
How a reader consumes content
How the style, or voice, can work with your brand for credibility etc
What you want to say and what your reader wants to read
Website Copy: I am currently behind the rebrand of Image On Line. This new site will be launched soon.
Blog Content: I have written content for a range of businesses that specialise in window replacement, incontinence, and retail (hospitality).
Web Content: When working for Southern Cross Austereo, I was involved in producing native commercial content. Remember when listicles were a thing? It also included videos, editorials, blogs etc. My work improved the quality of native advertising digitally and socially on Triple M and the Hit Network.
Their websites have since been redeveloped, and content lost. Believe me, clients were happy.
Podcast Writing, Editing and Production
Podcast commercial content needs to be written and delivered naturally, directly to one listener, and it needs to relate to that one listener. They only care about how a product or service will benefit them, not some jargon some marketing genius developed over 3 months.
Funny how podcasting is doing what radio should have been doing decades ago...
Podcast Editing + Production
I don't do a lot of podcast editing, but I currently edit Mark Dobson's podcast "Dobbo's Podcast" here and wherever podcasts live.
Shits and Giggles
When I was younger with much more free time and less responsibility, I used to dabble in fun stuff - if you know what I mean.
For example: Trying to pick up in a park.
Writing for you:
You've seen some of what I can do:
Blog and digital content
More services I offer include, but are not limited to:
Podcast sponsorship commercial scripts
Copywriting teaching and consulting
Not listed here? Just ask!