ABOUT

Creative Copywriter | Digital Content Creator | Copywriting Coach | More!

I am a Creative Copywriter based in Melbourne with a focus on audio and digital media. Currently, I write radio commercials and audio-based messaging at Image On Line, with digital blog content creation on a freelance basis.

 

Previously, I have worked as a copywriter and producer for radio commercials at Southern Cross Austereo. The majority of commercial campaigns airing on Fox FM and Triple M, Melbourne, and their respective Hit and Triple M Network radio stations across the country. Many of these spots were heard on Nova and ARN affiliated stations.

 

My Native Digital Content has been sponsored and published on SCA's digital platforms, and blog content is published on the sites of a number of small-to-medium Melbourne businesses.

 

​I have taught (and continue to coach) the art of writing for radio at Radio Training Institute (no longer operating) - with many graduates securing positions at radio stations across the country.

 

I have also been a Guest Speaker, helping organisations understand ways in which they can use radio – and audio - effectively.

 

Australian Commercial Radio Award

Best Sales Promotion (Finalist).

Mumbrella Entertainment Marketing Awards 2018
Best Branded Sponsorship or Product Integration (Shortlisted)

MFA Awards 2016

Best Demonstration of Results.

WINNER

“We had a record week, we’ve never had as successful week as we’ve had this year.”

Natalie Warren-Smith

Myer: General Manager of Brand and Consumer Strategy. 'Biggest Kid In the Family' campaign.  ​

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Australian Commercial Radio Award

(Finalist)

 

The 'Biggest Kid In the Family' Campaign achieved massive results. Native editorials over-delivered on reach by 84%. 

The Ford Ranger Finals Series Campaign increased awareness of the Ford Ranger by 350% and elevated brand consideration by 110%. 

Weekly national radio campaigns on Southern Cross Austereo (SCA)

and Australian Radio Network (ARN) stations.

VOICEOVER

Iain Duguid Voiceover Demo - :)
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WRITING

Radio Creative: 

 

Great commercials and content are written and produced in a way that's on-brand for the client and the demographic, that's why each piece of writing should be unique.

 

Take a listen to some of my radio work.

Great Northern Original - 30 sec
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Page Brothers | 30 sec - Iain Duguid
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Chiko Roll | 30 sec - Iain Duguid
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Red Island Olive Oil | 30 sec - Iain Duguid
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Fantastic Services Campaign | 2 min - Iain Duguid
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Digital Content Creation:
There are a number of things I keep in mind when creating content like blogs: 
  • How a reader consumes content
  • How the style, or voice, can work with your brand for credibility etc
  • What you want to say and what your reader wants to read
Blog Content - Big Kev's Glass
Blog Content - Holistic Incontinence
Digital Native Content:

My native commercial content (videos, editorials, blogs etc) improved the quality of native advertising digitally and socially on Triple M, the Hit Network and Scoopla. 

Native Editorial - Myer (Triple M)   Part of an ACRA nominated campaign

Writing for you:

You've seen some of what I can do:

  • Radio commercials

  • Blog and digital content

  • Native content

More services I offer include, but are not limited to:

  • Website copy

  • Podcast sponsorship commercial scripts

  • Copywriting teaching and consulting 

  • Not listed here? Just ask!

Contact me for freelance work.

 
 

CONTACT

Page designed by Bryan Riley, rejigged unnecessarily by Iain Duguid .

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