Iain Duguid

IAIN

DUGUID

Pawpa to pupper.
 Can ride a unicycle.
Dreamt a friendship with Taylor Swift.

ABOUT

Who is this guy?

Creative Copywriter | Digital Content Creator | Copywriting Coach | More!

I am a Creative Copywriter based in Melbourne with a focus on audio and digital media. Currently, I write radio commercials and audio-based content as Head of Creative at Image On Line, with digital blog content creation on a freelance basis.

 

Previously, I have worked as a copywriter and producer for radio commercials at Southern Cross Austereo. The majority of commercial campaigns airing on Fox FM and Triple M, Melbourne, and their respective Hit and Triple M Network radio stations across Australia. Many of these spots were heard on Nova and ARN affiliated stations.

 

My Native Digital Content has been sponsored and published on SCA's digital platforms, and blog content is published on the sites of a number of small-to-medium Melbourne businesses.

 

​I have taught (and continue to coach) the art of writing for radio at Radio Training Institute (no longer operating) - with many graduates securing positions at radio stations across the country.

 

I have also been a Guest Speaker, helping organisations understand ways in which they can use radio – and audio - effectively.

Australian Commercial Radio Award

Best Sales Promotion (Finalist).

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Mumbrella Entertainment Marketing Awards 2018
Best Branded Sponsorship or Product Integration (Shortlisted)

MFA Awards 2016

Best Demonstration of Results.

WINNER

“We had a record week, we’ve never had as successful week as we’ve had this year.”

Natalie Warren-Smith

Myer: General Manager of Brand and Consumer Strategy. 'Biggest Kid In the Family' campaign.  ​

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Australian Commercial Radio Award

(Finalist)

 

The 'Biggest Kid In the Family' Campaign achieved massive results. Native editorials over-delivered on reach by 84%. 

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The Ford Ranger Finals Series Campaign increased awareness of the Ford Ranger by 350% and elevated brand consideration by 110%. 

Weekly national radio campaigns on Southern Cross Austereo (SCA)

and Australian Radio Network (ARN) stations.

VOICEOVER

Take a listen!

There's a good chance that you've heard my voice on Australian radio. I'm one of the voices used on 10 second recorded commercials by Australian Traffic Network (ATN). 

I doubt you ever think "who is the voice of those radio ads," but if it ever comes up in conversation, you can now say you know who one of the ATN voices is.

Iain Duguid Voiceover Demo - :)
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Iain Duguid Voiceover - ATN Commercials
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SAMPLES

Previous work samples, free 
Radio Creative: 

 

Great commercials and content are written and produced in a way that's on-brand for the client and the demographic, that's why each piece of writing should be unique.

 

Take a listen to some of my radio work.

Great Northern Original - 30 sec
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Page Brothers | 30 sec - Iain Duguid
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Chiko Roll | 30 sec - Iain Duguid
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Red Island Olive Oil | 30 sec - Iain Duguid
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Fantastic Services Campaign | 2 min - Iain Duguid
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Digital Copywriting and Content:
There are a number of things I keep in mind when creating online content like blogs and website copy: 
  • How a reader consumes content
  • How the style, or voice, can work with your brand for credibility etc
  • What you want to say and what your reader wants to read
Website Copy: I am currently behind the rebrand of Image On Line. This new site will be launched soon. 
Blog Content: I have written content for a range of businesses that specialise in window replacement, incontinence, and retail (hospitality).
Web Content: When working for Southern Cross Austereo, I was involved in producing native commercial content. Remember when listicles were a thing? It also included videos, editorials, blogs etc. My work improved the quality of native advertising digitally and socially on Triple M and the Hit Network.
 
Their websites have since been redeveloped, and content lost. Believe me, clients were happy. 
Podcast Writing, Editing and Production

Podcast Writing:
Podcast commercial content needs to be written and delivered naturally, directly to one listener, and it needs to relate to that one listener. They only care about how a product or service will benefit them, not some jargon some marketing genius developed over 3 months.
Funny how podcasting is doing what radio should have been doing decades ago...

Podcast Editing + Production
I don't do a lot of podcast editing, but I currently edit Mark Dobson's podcast "Dobbo's Podcast" here and wherever podcasts live.
Shits and Giggles

When I was younger with much more free time and less responsibility, I used to dabble in fun stuff - if you know what I mean. 

For example: Trying to pick up in a park.
Writing for you:

You've seen some of what I can do:

  • Radio commercials

  • Blog and digital content

  • Native content

  • Podcast editing

  • Stupid shit

More services I offer include, but are not limited to:

  • Website copy

  • Podcast sponsorship commercial scripts

  • Copywriting teaching and consulting 

  • Not listed here? Just ask!

Contact me for freelance work.

 
 

CONTACT

Don't be shy or try to scam me:

Thanks for submitting!

Page designed by Bryan Riley, rejigged unnecessarily by Iain Duguid .

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