December 27, 2017
30 second read
Words. We all use 'em. One word sentences to open a paragraph, however, is a very lazy way to introduce what you're talking about.
Your writing process doesn't have to be linear. There's no reason why you can't write the end first and the start last as long as you get the job done!
September 20, 2017
A funny line on Reddit will be turned into a meme. Ripping off a meme is lazy and poor content creation. Not tailoring it to your audience is lazier.
July 17, 2017
Why do you need to say “one stop shop” when the store has everything? The copy says they stock all parts and accessories! Remove those three words and you’ll have more room to talk about the business.
May 4, 2017
Saying how you would like to do something isn't actually doing it.
Instead of saying how much you would like to wish someone a happy birthday, actually do it!
What's ONE Thing You Do Well?
One Voice, Your Enemy
Ideas Are Useless
Don't Be Funny
Is A Name Ruining The Campaign?
Question Your Questions
Online Writing: The Basics
There Is No Creative Club
What Is Word Economy?
5 Things You Do That Your Readers Hate
Sentences. Use 'em!
Use Real Testimonials
Beat Writer's Block: Start With The End
Your Audience Is One Person
Wait... Does Your Audience Care?
Your Email Makes You Look Dodgy
The Project Is A Failure
Give Your Audience More Info!
Rip Off A Joke, Do It Well
Feedback: Stick To Your Strategy And Voice