Writing for one person will place full responsibility on them and make them feel something while still hitting a large audience. It’s simple, it’ll save a word in your copy and it could see a slight increase in results.
A lot of men don't like to be spoken to and a lot of men like to show how educated they are. The Project's hosts have a chance to educate and challenge the views of so many australians. Instead they waste each opportunity by forcing their opinions down the throats of their viewers.
After reading the article from The Project, you may think that there's only one reform. But there are SIX changes. 1 in 4 Australians rent and you're only giving them a sixth of the information!
You don't have to go into detail but you can tell your reader everything.
This is the same voice that tells you that your idea isn't good enough, or the words that you're writing aren't the right ones.
When you're doing anything 'creative', listening to that little voice is the worst.
Whenever you're writing a job ad, you need to choose your audience (who you want to work for you). On the other hand, just because a job is advertised, it doesn't mean the best person will apply for the job. The best person might be wired to hate gifts and therefore ignore your vacancy.
Getting someone's attention is the hardest part of advertising and content creation. Once you catch someone's eye and/or ear, you'd better reward them with something!
People value their time and if you give them an excuse, they will lose interest in your content - that's why I alway...