November 1, 2017

Writing for one person will place full responsibility on them and make them feel something while still hitting a large audience. It’s simple, it’ll save a word in your copy and it could see a slight increase in results.

October 24, 2017

Think about these questions: Are you losing business because of your shitty Gmail or Hotmail address? Would you gain more business if your branding made you look less dodgy?

October 9, 2017

A lot of men don't like to be spoken to and a lot of men like to show how educated they are. The Project's hosts have a chance to educate and challenge the views of so many australians. Instead they waste each opportunity by forcing their opinions down the throats of their viewers.

October 8, 2017

After reading the article from The Project, you may think that there's only one reform. But there are SIX changes. 1 in 4 Australians rent and you're only giving them a sixth of the information! You don't have to go into detail but you can tell your reader everything.

September 4, 2017

How can I write a post this long about dates? There’s more to it than you might think.

August 28, 2017

You've heard terrible radio ads and they don't have to sound like that. Follow these rules and see an immediate improvement!

August 7, 2017

Phone numbers in radio ads are a pet hate of every radio copywriter. In short, avoid including it because you can spend that time better.

July 31, 2017

You (as a person or a business) have at least one thing going for you. That's your point of difference. Try to figure what you do better than everyone else AKA your competitors.

July 10, 2017

This is the same voice that tells you that your idea isn't good enough, or the words that you're writing aren't the right ones. When you're doing anything 'creative', listening to that little voice is the worst.

July 3, 2017

Whenever you're writing a job ad, you need to choose your audience (who you want to work for you). On the other hand, just because a job is advertised, it doesn't mean the best person will apply for the job. The best person might be wired to hate gifts and therefore ignore your vacancy.

June 26, 2017

Everyone should be cautious of people who claim to be great thinkers because sometimes, that's the only thing they can do. I have met people who think of AMAZING ideas but they can't facilitate them.

June 12, 2017

If you have something to say, just say it as plainly as you can. There's no need to make people work to understand what you mean.

May 31, 2017

People are more inclined to listen when they know that they are listening to an expert. I'm not saying the ad won't work but it could be more effective with a small inclusion.

April 25, 2017

Getting someone's attention is the hardest part of advertising and content creation. Once you catch someone's eye and/or ear, you'd better reward them with something! People value their time and if you give them an excuse, they will lose interest in your content - that's why I alway...

April 18, 2017

I've seen "bring the kids for heaps of family fun" in scripts on average, once a week, every week of my career. I hate it for a number of reasons - both how it's written and the sentiment behind it.

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I've got heaps to share. If you'd like me to touch on something, send a request via the contact page!