The Perfect Gift For You
At Christmas, the retail industry goes into meltdown and they advertise their products with a Christmas spin.
“A ride-on mower is the perfect Christmas gift.”
I can see why calling out an item as the perfect gift might be beneficial – you can help someone to consider giving something that isn’t a standard gift.
Do you really need to do it though?
Advertising ultimately aims to make a brand or item top of mind. You could simply sell the benefits of a ride-on mower and your audience will make the gift connection and/or consider buying it for themselves.
Let’s say we do use the term “the perfect Christmas gift”.
17% of people start looking for gifts in September and 12% have already bought by September. Does that mean that we should start mentioning Christmas in our ads in August or September?
It would explain why shops start erecting Christmas trees in May.