It's A Date
How can I write a post this long about dates? There’s more to it than you might think.
In general chit -chat we would say, “Let’s catch up on the 12th of June”. We’ll flick through our calendar to the 17th and go, “Yeah, that’s Saturday, I’m free”.
When we write it, we would say:
“The birthday party is on 17 June.”
We can ditch the ‘the…of’. That’s how dates should appear in print or online.
Quite often I see radio scripts that format the date like “17 June”… and why shouldn’t it be formatted like that? It’s written!
Let’s say a friend asked to catch up on “Seventeen June”. It sounds odd. We SHOULD write it like how we would speak day-to-day, but we don’t want to waste time saying redundant words. Therefore, we can simply say “June 17”.
Flick that date after the month and your listener will retain it better.
There’s not too much more, I promise.
Any more than one week out from an event, I will simply say the date: “The huge grand opening is on June 17”. That’s a Saturday but no mention of Saturday.
Then in the week leading up to the event, I will say “this Saturday”. You don’t need a “tomorrow” version, although it’s nice if you can do it.
Notice how I didn’t write “this Saturday, June 17”? It’s because you don’t need the date. This Saturday is this Saturday. You can’t confuse it with any other Saturday!
There’s a difference between writing for the ear and the eye. A writer should know the difference and what’s effective. That’s just one tip from around 10 years of experience. See some of my work here and get in contact with me here.