I don't like receiving gifts: birthday gifts, Christmas gifts, 'just-because' gifts.
I would rather someone give me cash so I can buy something I want. It eliminates the possibility of me never using it = clutter. Ultimately, I'm happy with a 'happy birthday'.
A lot of people LOVE gifts. Some would rather experiences, spending time with people, or, like me, are happy with words.
People fall into one of five categories of 'Love Language' - and obviously can have any combination of any or all.
Read about the Five Love Languages here.
That article focuses on love and relationships but it relates to work life as well.
I see so many job ads that highlight the perks of the job.
Some places offer a day off on your birthday and great rewards, like in the ad pictured.
Ads like that are trying to promote a good culture - to make you think they have fun in the workplace.
Mark Dobson went to Google and tore company culture a new bot bot. Check out his video below. In short: Companies have misinterpreted what companies like Google are doing.
I'm always a little worried about job ads that focus on the perks of a job, because as I've mentioned, I don't rate gifts. As a result, I look at it and ask:
"Are they hiding something?... Do they care about performance?"
I understand that gifts are rewards for good performance, but since my brain isn't wired to see gifts as rewards, I omit that point initially. I would rather a job ad telling me that I'll be working with a high-achieving team, that I'll be recognised for my good work, and be paid well ;).
For me, people who froth over work perks are only at the company for the rewards, not to progress in their career.
If a company bangs on about their perks, I think everyone within that company is happy with a career that plateaus. I'm not happy with being stuck in one place.
Job vacancies need to be targeted toward the best person for the job. You could concentrate on the perks, but the best person might be wired to hate gifts and therefore ignore your vacancy.
Instead, you could promote the performance of the company and mention sweeteners later.
Remember, job ads advertise the hiring business as well as the vacancy. The worst thing a company can do it make the best person not want to work for them. Just because there's a position going, it doesn't mean you're guaranteed to fill it.
Finally, if you're in charge of company culture, see where you're going wrong in this video from Mark Dobson.