RADIO COMMERCIAL
SAMPLES

I've written so many radio commercials over a decade.
Here are some of my favourites. 


Remember, a commercial doesn't have to be 'creative' or 'quirky'. It should combine a business' objectives in a way that will influence its target audience.

Great Northern Original

The pressure was on with this one! CUB were just about to launch Great Northern Original outside of QLD.

 

I had 2 hours to write and cast this radio spot, with the final audio to be on-air within 24 hours. CUB's creative agency didn't think it was enough time. I beg to differ! 

Writer + Creative: Iain Duguid

Audio Engineer: Chris Gates

Voiceover: Tom Williams

Great Northern Original - 30 sec
00:00 / 00:00

Page Brothers Jayco

These guys wanted to appeal to a younger audience - a demographic that firmly believes caravanning is for boomers, without alienating those caravanning.

Ever wanted to spend time in a tranquil spot? A caravan/RV from Page Bros Jayco means you can do it for real.

Writer + Creative: Iain Duguid

Audio Engineer: Danny O'Grady

Voiceover: Amanda Harrison, Justin Rosniak,

Kazmir Simpson

Page Brothers | 30 sec - Iain Duguid
00:00 / 00:00

Chiko Roll

To turn sales around, Chiko wanted to create Chiko Time, if you will. This commercial would play as tradies made their way home to encourage them to detour via their local Chiko Roll supplier as a post-lunch, pre-dinner munch-a-roo.

Writer + Creative: Iain Duguid, Danny O'Grady

Audio Engineer: Danny O'Grady

Voiceover: Danny O'Grady

Chiko Roll | 30 sec - Iain Duguid
00:00 / 00:00

Fantastic Services

Just a branding campaign. Take a listen, you'll get it!

Writer + Creative: Iain Duguid

Audio Engineer: Danny O'Grady

Voiceover: Jude Beaumont, Chris Brown (the actor)

Fantastic Services Campaign | 2 min - Iain Duguid
00:00 / 00:00

Red Island Olive Oil

A solid olive oil in a bottle that won't break, in an ad.

Writer + Creative: Iain Duguid

Audio Engineer: Danny O'Grady

Voiceover: Danny O'Grady

Red Island Olive Oil | 30 sec - Iain Duguid
00:00 / 00:00