RADIO COMMERCIAL
SAMPLES
I've written so many radio commercials over a decade.
Here are some of my favourites.
Remember, a commercial doesn't have to be 'creative' or 'quirky'. It should combine a business' objectives in a way that will influence its target audience.
Great Northern Original
The pressure was on with this one! CUB were just about to launch Great Northern Original outside of QLD.
I had 2 hours to write and cast this radio spot, with the final audio to be on-air within 24 hours. CUB's creative agency didn't think it was enough time. I beg to differ!
Writer + Creative: Iain Duguid
Audio Engineer: Chris Gates
Voiceover: Tom Williams
Page Brothers Jayco
These guys wanted to appeal to a younger audience - a demographic that firmly believes caravanning is for boomers, without alienating those caravanning.
Ever wanted to spend time in a tranquil spot? A caravan/RV from Page Bros Jayco means you can do it for real.
Writer + Creative: Iain Duguid
Audio Engineer: Danny O'Grady
Voiceover: Amanda Harrison, Justin Rosniak,
Kazmir Simpson
Chiko Roll
To turn sales around, Chiko wanted to create Chiko Time, if you will. This commercial would play as tradies made their way home to encourage them to detour via their local Chiko Roll supplier as a post-lunch, pre-dinner munch-a-roo.
Writer + Creative: Iain Duguid, Danny O'Grady
Audio Engineer: Danny O'Grady
Voiceover: Danny O'Grady
Fantastic Services
Just a branding campaign. Take a listen, you'll get it!
Writer + Creative: Iain Duguid
Audio Engineer: Danny O'Grady
Voiceover: Jude Beaumont, Chris Brown (the actor)
Red Island Olive Oil
A solid olive oil in a bottle that won't break, in an ad.
Writer + Creative: Iain Duguid
Audio Engineer: Danny O'Grady
Voiceover: Danny O'Grady
