Ken
Dytchwald, a leading futurologist, has identified
the various effects we
experience as we move
through our ageing process. These show multiple,
overlapping effects which marketers must address
if their communications
to this growing group are
to be relevant. This Lifechange concept is also
linked to a Lifechoice series.
People
reaching the old "retirement" age (or
before) are now redirecting by
moving into a
totally new career or often into further
education. Changes in
nutrition, medicine and
lifestyle also mean that we are all living longer
and
healthier. This results in a very different
mature consumer who tends to be
sceptical rather
than brand loyal and who has the time to make
their own
judgment. These mature consumers can be
hard to reach via traditional
media to create the
long term relationship that marketers must build
to
achieve trust and sales.
Did
you know that:
Over 55s account for
21% of Australia's population
by 2010, the 55-64
group will increase by 45%
by 2020 the 65-74 group
will increase by 77% & the 55-64
group by 66%
- the
range of socio economic groups within the
mature market means
niche marketing is
very much alive
- over 65s
account for 50% of financial deposits
Find out how in this incisive keynote
presentation "Growing your
profit with mature consumers" which helps you
understand why marketing to our ageing generation
is different and requires special skills! If you
want to grow your profitability with this
important group, you must hear this keynote
presentation. Learn
- who and
where the market is
- the
myths of growing older
- what
they buy
- the
right communications strategy
Specific
workshops can be arranged relevant to your
product/service. These can be carried out at your
business so that all your staff who interact
(directly or by phone/email) with customers can
understand the challenges in marketing to the
mature segments.
