ABOUT
Iain Duguid is a Creative based in Melbourne, Australia.
He has had a successful career spanning over 15 years in the audio and digital spaces, where he has written and produced successful commercial campaigns for
Australia's biggest and most loved brands.
Currently, Iain is on tour and available to play in new venues across Melbourne
and remotely for opportunities based around the world, after wrapping a 14-month run
at Nine Entertainment as a Podcast Creative Project Manager, which saw him write and produce commercial creative across a selection of the network's digital audio offering.
This wide-ranging role also immersed him in image editing and elements typical of a podcast operations position.
Prior to this, Iain Duguid performed as Head of Creative at Image On Line -
an audio-based production studio utilised by many small- to medium-sized businesses.
The longest, and most awarded stint in his career is his residency at Southern Cross Austereo (SCA), now LiSTNR where he spent 8 years as a Campaign Creative Writer.
As a radio commercial writer, he was involved in many commercial campaigns airing on Fox FM & Triple M, Melbourne, and radio stations within the SCA network.
Many of these spots were heard on Nova and ARN affiliated stations.
It was at SCA where he was involved in more notable commercial native digital content.
Throughout his extensive career, Iain Duguid has stepped away from a commercial audio main stage to perform sideshow gigs as a blog writer (for SEO),
a copywriting & creative lecturer, a guest speaker, and more.
Moving from the first person to third, now that one would hope my name appears higher on Google than some preacher of the same name...
If you're here based on a recommendation, it might be worth us having a chat to see if I'm the right person for your job. If I'm not your guy, there's a good chance I know who to connect you with.
So, what do you need?
"We had a record week, we've never had as successful week as we've had this year"
Natalie Warren-Smith
Myer: GM of Brand and Consumer Strategy, 'Biggest Kid in the Family campaign.
"You have been a superstar"
Australian Traffic Network
"Some great feedback on the scripts/audio... full credit to you!"
"...consistently delivered high quality pieces on time. He is very flexible and knowledgeable in many areas including healthcare and trades. His writing style is informative and fluid. I recommend Iain for your next writing task."
Account Manager
on behalf of their client
BSO Digital
Australian Commercial Radio Award
(Finalist)
The 'Biggest Kid In the Family' Campaign achieved massive results. Native editorials over-delivered on reach by 84%.
The Ford Ranger Finals Series Campaign increased awareness of the Ford Ranger by 350% and elevated brand consideration by 110%.
Weekly national radio campaigns on Southern Cross Austereo (SCA)
and Australian Radio Network (ARN) stations.
Australian Commercial Radio Award
Best Sales Promotion (Finalist).
Mumbrella Entertainment Marketing Awards 2018
Best Branded Sponsorship or Product Integration (Shortlisted)
MFA Awards 2016
Best Demonstration of Results.
WINNER
SAMPLES
Previous work samples, free
VOICEOVER
Take a listen!
There's a good chance that you've heard my voice on Australian radio. I once was a voiceover used on 10 second recorded commercials by Australian Traffic Network (ATN).
I doubt you ever think "who was a voice of those radio ads," but if it ever comes up in conversation, you can now say you know who one of the ATN voices was.